木质托盘的花花世界——东京JINS眼镜连锁店

东京

Date 2021/06/22

东京Hands Ikebukuro百货商店JINS眼镜连锁店

JINS Tokyu Hands Ikebukuro Store / Fumiko Takahama Architects

该项目是日本东京Hands Ikebukuro百货商店JINS眼镜连锁店。这是一家大规模的眼镜连锁店,在世界范围内拥有500多家门店,该品牌的常规商店设计包含有由木材组合而成的展示橱柜,项目的挑战在于构成独特的空间体验,同时保留现有的家具模块和材料应用,和当前各个门店构成联系。

Text description provided by the architects. JINS Tokyu Hands Ikebukuro Store is a branch store of an eyewear brand JINS at Tokyu Hans Department Store in Ikebukuro. JINS is a big eyewear chain with over 500 stores around the world, and their regular store designs are composed of wooden toolbox-like cabinets.The challenge was to propose a unique spatial experience simultaneously maintaining the association with their regular stores by using the existing furniture modules as well as using wood.

建筑师的策略十分简单,应用了物流常用的扁平化运输结构作为空间基础构件,各项家具也来源于此。一方面,家具给整个空间带来了轻松与熟悉的感受,给不同的使用对象构成友好的空间氛围,除此之外,来源于托盘的家具体系处在如仓库般的空间里,激发了眼镜产品的运输内涵,即这些产品通过托盘运输和展示。

The solution we found is simple. We chose wooden pallets that are flat transport structure normally used in logistics as the base of the space components and derived all types of furniture from them. In this way, on one hand, the furniture gives the casualness and familiarity of mass-produced product to the store space and creates friendly and accessible atmosphere for men and women of all ages. On the other hand, the pallet-derived set of furniture in the warehouse-like space evoke a narrative of the eyewear products being transported with the pallets and displayed for sale on them.

产品与家具之间的密切关系,让家具的存在意义更加强烈,让顾客的购买体验更加特殊与独特,家具与托盘相互交错摆放,看上去就如同仍然在仓库里一般。除此之外,托盘的表面有着高光泽聚氨酯涂料,下部并没有底板,因此看起来不会太沉重,并且和地面之间保留了一定的空隙,便于清洁。

This fictional narrative between the products and the furniture makes the existence and the meaning of the furniture strong, and it plays an important role to make the customers’ purchasing experience special and unique. The pallets of island type furniture are stacked on top of each other slightly displaced deliberately so that they look like they are roughly stacked in a warehouse. At the same time, the pallets are finished with highly glossy urethane coating, and the bottom pallet is without deck boards not to look too heavy as well as to keep floor clearance for easy cleaning.

该品牌充分考虑了客户和销售人员的良好体验,也说明这确实是具有高品质的家具体系。壁挂式家具、沙发椅、镜子的应用也传达了托盘的思路,通过外观形态上的调整来满足各项功能需求。除此之外,墙体和地面上还有着随机的图案,整体看起来就像是脱落的壁纸,每件家具上都有着公司的名称和序列号,让人感受到其整体性特征。

These good consideration for customers and sales staffs shows that the it is a thought through piece of furniture with quality. In the same manner, wall type furniture, sofa benches, and mirrors are created by adjusting their shapes to satisfy each function, while inheriting the gene and context of pallet. Also, the walls and floors are painted with random patterned graphics that look like pieces of wallpaper stripped of at a construction site, and the company name and the sequential numbers are stenciled on every piece of furniture with original typography to give the impression of mass-produced product.


精致细部的应用让家具展现得更加纯粹优雅,托盘与胶合板相互融合,同时也和仓库中托盘所展示的企业文化更加契合,项目的创新之处在于,托盘这样的标准化产品虽然应用在各样的环境中,不仅满足了产品的销售,同时这些产品也仿佛在诉说着企业的故事,在情感上吸引着客户。

The accumulation of these above-mentioned fine details gives the furniture clean and elegant appearance that blends with the casualness of pallet and plywood, while complementing the world of the narrative using pallets as display in a warehouse. We believe the innovative part of our interior design is that the context of pallet, a mass-produced standardized product which already used widely in a different circumstances, meets a retail use of eyewear products and, as a result, the products tell a narrative and appeal to the customers’ emotion.